Oasis AW17 Preview

Thursday 27 April 2017


I know we are still in spring, and that autumn/winter is a few months away, but I was very excited when I received an email from Oasis Clothing inviting me to see the preview of their AW17 collection. Any opportunity to go and view future fashion trends, I am all over it. So, I RSVP’d straight away and put the date in my diary.

The Oasis AW17 collection preview pop-up was held at The Extraordunarium in Covent Garden, London. When I arrived at the venue there was a small step at the entrance but the kind security guard helped my wheelchair to get up so I could enter the building. Once inside, the venue looked a mysterious and mythical bookshop; it reminded me of something out of Harry porter, with different things catching your eye at every turn, it looked amazing! I was then greeted by a lovely man called Oscar (for the day – real name was Tom), I signed in and he told me all about what was happening and what was on offer for the day. He also informed me that I would only be able to see half the collection because there are 2 steps, and the collection was spread across the split-level floor. I told Oscar (Tom) that it was a shame and that I was a blogger, it would have been nice to have been able to view the whole collection. He gave me a ‘goodie bag’ and I was introduced to the charming Sarah, the Oasis Press Officer who kindly got a note book personalized for me. Sarah then introduced me to Clive the creative director for the Oasis who then told me the inspiration behind the collection. He was lovely, I chatted with for a bit while sipping a glass of free prosecco. I also met Kate the fabric sourcer, she was a really nice lady.












Oscar aka Tom and I



Clive and I



Kate and I



The collection itself, (the half I saw) is very opulent, with sequins, studs, velvet, embroidery, jacquard fabrics and floral prints with a dark background. Even if you do not like a floral print, there is still plenty that you may like. The collection included lots of colour – like red, pink and orange – from what I could see, which was very popular on the catwalks at London Fashion Week AW17.




















All items had a tag, with a barcode, which you could scan on the Oasis app, it then asked you if you liked it or not, and if you liked it you could enter your email address so that they can send you an email when the item is available to buy. This presented an opportunity for the customer to take part in the process and provide their feedback. This also made the customer feel appreciated, and involved, as these days are usually just for the press – it was the first time that Oasis had done a customer day.

When I finally left, I went to the Tottenham Court road store of Oasis, where you could use your voucher (from the goodie bag) for free file and polish at their nail bar (valid that day only), a free glass of prosecco, tea or coffee (valid that day only) and a £10 off a £50 spend or more (valid for one month). I went to the nail bar but the queue was too long, so I just had the glass of prosecco before heading home.



Enjoying my Prosecco at Oasis Tottenham Court Road Store



I had lovely day, the staff were so friendly and made me feel welcome. The fashion on show was gorgeous and I found the whole experience fascinating I would definitely do it again – I just hope that it is in a more accessible building the next time.